Fractional Director of Growth Marketing

Run and direct the marketing function end-to-end, setting team structure, enforcing performance expectations, and leading daily rituals like standups and sprint planning. Partner directly with sales to align on MQL/SQL definitions, pipeline targets, and feedback loops, ensuring both teams operate from the same playbook on ICP and messaging. Analyze the full lead funnel—volume, source quality, conversion rates, and cost per acquisition—to identify breakdowns and make data-backed recommendations for refining targeting and channel mix. Set the overall marketing strategy aligned to revenue goals, define positioning and go-to-market approaches, and build the quarterly roadmap with clear milestones. Own the full demand generation engine including SEO, paid media, email, and content to generate qualified pipeline from first touch through closed-won. Present regular performance updates to executive leadership with clear findings and a recommended path forward. NYC-based required for in-person collaboration.