Fractional Chief Marketing & Growth Officer (CMO/CGO) - OhMyV GmbH
RemoteGermany
Job Summary
Define and execute the overall go-to-market strategy for vögeln, the first microbiome-certified lubricant. Build and optimize the full acquisition funnel across paid, organic, social, content, and CRM channels to drive sustainable customer growth. Develop channel strategies spanning direct-to-consumer, pharmacy, and retail while identifying, evaluating, and negotiating commercial partnerships. Establish vögeln as a recognized, trusted consumer brand in Germany and beyond, driving earned media and press coverage in German and international outlets. Own the brand voice, positioning, and creative direction while supporting fundraising with commercial insights and brand narrative. Set your own priorities as a self-directed, hands-on leader working directly with the founder on a fractional basis transitioning to full-time.
Required Qualifications
- Native-level German with strong English
- Proven GTM or growth marketing leadership in consumer, health/wellness, s.xüäl wellness, or FMCG
- An operator first - you enjoy building and executing
- Strong channel expertise across DTC, retail, and e-commerce
- Experience managing multiple commercial channels including direct-to-consumer and B2B
- Strong commercial negotiation skills
- Experience developing positioning and channel strategies
- PR confidence - you know how to pitch press and shape a narrative
- Experience working with early-stage startups
- Ability to work cross-functionally and build commercial capability from the ground up
- Self-directed and excited about the OhMyV mission
Desired Qualifications
- Existing network of retail buyers, media contacts, or distribution partners in Germany
- Experience scaling a consumer brand following an early launch
- Experience supporting fundraising through brand and commercial storytelling
- Familiarity with German MDR advertising law for health/wellness products
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