Founding Sales Development Representative (SDR) Lead
RemoteIndia
Job Summary
Own inbound qualification and follow-up for product signups, demo requests, and enterprise inquiries while building outbound campaigns targeting engineering leaders across email and calls. Develop repeatable outreach playbooks, messaging, and qualification criteria using AI, product, and intent signals to automate research and ICP targeting. Partner with founders and Account Executives to improve funnel conversion from signup to meeting booked, sharing customer insights to refine product and marketing campaigns. Launch scalable dashboards and playbooks to make the sales motion predictable, becoming a trusted partner in pipeline generation while helping build the SDR function from scratch.
Required Qualifications
- 5–7 years of experience in SDR, BDR, Sales roles at a B2B SaaS company
- Well-versed in PLG, mid-market and enterprise sales motions with understanding of BANT and MEDDIC
- Strong written communication and comfortable speaking with engineering teams
- Excited to work in a fast-moving, high-ownership startup
Desired Qualifications
- Experience selling to technical buyers is a strong plus
- Comfortable using modern GTM tools like HubSpot, Apollo, Clay, LinkedIn Sales Navigator, or similar
- Curious, analytical, and enjoys experimenting with new approaches
- Experience with developer tools, infrastructure, cloud, or open-source products
- Familiarity with AI workflows and sales automation
- Experience in an early-stage startup where you helped build processes from scratch
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