Founding Marketer, Form Now
$85,000–$115,000 year
On-siteBillerica, Massachusetts, United States
Job Summary
Own growth for Form Now end to end by using analytics to identify high-performing customer segments and channels. Set up, run, and measure email and LinkedIn campaigns while independently planning and executing events to reach B2B buyers. Connect the product roadmap to positioning and messaging, then write and manage customer-facing copy from acquisition sequences to lifecycle communication. Make A/B testing and fast iteration a daily habit by pulling campaign analysis, competitive tracking, and channel experiments into a coherent growth plan you own. Use AI tools like Claude to accelerate research, campaign builds, and analysis.
Required Qualifications
- 2-10 years of B2B marketing or growth experience
- A track record of taking on projects solo, from concept through execution
- Comfortable being customer-facing when the job calls for it
- Strong analytically: you can build a manageable tracking system, read your own campaign data, and act on it without waiting for someone else to hand you a dashboard
- Have run or set up events independently
- Growth mindset: you're not precious about the channel you know best and you'll try new approaches quickly
- High energy and not afraid to be scrappy
- Use AI tools fluently in your daily work
Desired Qualifications
- B2B experience specifically
- Experience with data analytics and visualization tools (GBQ/SQL, DataStudio/Looker, etc.)
- Comfortable with copywriting and customer marketing, even if it's not your primary strength
- You've built your own tools, whether that's a scraper for a prospect list, an automation that stitches two tools together, or a landing page you shipped without waiting for design
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