Founding Marketer
Remote · United States or New York City, New York, United States
Job Summary
Founding Marketer responsible for owning positioning, messaging, and category narrative; building the foundational GTM marketing engine to scale founder-led growth into a repeatable enterprise motion; creating core GTM assets (website copy, launch materials, customer stories, sales decks, product demos, one-pagers, outbound messaging, and sales enablement collateral); partnering with founders, AEs, customers, and product teams to translate customer insights into repeatable GTM motions; driving customer storytelling, webinars, field marketing initiatives, and community engagement; owning product launches and rollout coordination across product, engineering, sales, and customer success. The role requires 4+ years in product/growth marketing or founder-led GTM environments, a strong storytelling instinct, experience building positioning and launches from 0→1, and a portfolio of launches that moved pipeline, win rate, or customer adoption; enthusiasm for AI-native workflows and enterprise software; comfortable with ambiguity and high autonomy; and a desire to work directly with founders and customers to define a new category from the ground up.
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