Founding Marketer
On-siteSan Francisco, California, United States
Job Summary
Founding Marketer to own product marketing, drive positioning and messaging for a technical developer audience, and build the GTM narrative from the ground up alongside the CEO. You will own product marketing, develop a content engine (long-form guides, posts, and educational material drawn from real customer use cases), lead demand generation including conferences and executive events, oversee the company website to speak to customer problems, and create sales enablement collateral. You’ll also shape thought leadership across social channels and newsletters, and partner closely with the CEO to craft a genuine creative collaboration rather than a handoff. Background in developer tools, APIs, infrastructure software, or AI products is strongly preferred. The role requires building the system for marketing in a B2B environment and delivering market-ready programs that create pipeline and establish Ampersand’s position in a still-defining category. The position is based in San Francisco, CA, with on-site work expectations.
Required Qualifications
- 4+ years in product marketing, growth marketing, or content marketing in a B2B environment
- Experience marketing to technical buyers (engineers, VPs of Product, developer audiences)
- Strong product marketing fundamentals: positioning, messaging, differentiation, launch execution
- Exceptional writing and ability to simplify technically complex products
- Experience building content that earns attention (not just filling a calendar)
- Comfort with being the first and only marketer and building systems
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