Founding Growth Lead — Build a New Kind of Money App
$140,000–$180,000 year
RemoteCanada
Job Summary
Own the go-to-market for the credit card launch, designing the acquisition strategy, brand voice, creator partnerships, and funnel from first impression to funded cardholder. Build the growth engine from scratch, instrumenting every stage of the visitor-to-deposit path and writing experiment briefs to compound results into a repeatable playbook. Lead the launch sequence targeting a warm audience, managing relationships with finance creators and influencers while navigating compliance constraints on open-finance products. Define the narrative and creative positioning with product and compliance teams, ensuring customers adopt the app for concrete financial advantages rather than macro theses.
Required Qualifications
- You've launched a credit card
- You were in the room when a card went from concept to live
- You know the issuer-partner dance
- You know the compliance constraints on card marketing
- You know what actually converts
- You've grown a consumer finance brand
- You took a fintech product from unknown to trusted
- You've built loops, tools, or workflows that made a growth team measurably faster
- You can walk us through [AI tools/workflows] live
- You have Fintech regulatory fluency
- You can read a funnel
- You can find the leak
- You can design the test that fixes it
Desired Qualifications
- Fintech regulatory fluency
- Performance marketing rigor
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