Founding Demand Generation Manager
$150,000–$225,000 year
On-siteNew York City, New York, United States or New York, United States
Job Summary
Build full-funnel demand programs from strategy through execution, defining target audiences, testing offers, launching campaigns, and scaling channels that produce high-quality opportunities for accounting firms and in-house finance teams. Own the demand engine by orchestrating AI-enabled workflows, analyzing HubSpot/Salesforce data, rewriting copy, and pressure-testing nurture flows to ensure sales readiness. Work hands-on with Sales, BDRs, and Marketing Ops to refine conversion paths, improve handoff quality, and turn successful experiments into repeatable playbooks. Focus on pipeline quality over volume, operating in ambiguity to shape the growth motion as the function scales.
Required Qualifications
- 4-6 years of experience in B2B demand generation, growth marketing, revenue marketing, or a related role
- ideally in high-growth software, AI, fintech, data, security, automation, or another technical product environment
- A track record of building and running full-funnel campaigns that create qualified pipeline, not just top-of-funnel activity
- Strong experimentation instincts across audiences, offers, messaging, landing pages, lifecycle campaigns, paid/inbound programs, webinars, and account-based motions
- Experience partnering closely with Sales and BDR/SDR teams to improve campaign follow-up, handoff quality, meeting conversion, and pipeline feedback loops
- Fluency with marketing and revenue tools such as HubSpot, Salesforce, Google Analytics, ad platforms, enrichment tools, attribution/reporting systems, or similar platforms
- Analytical judgment: you can use funnel data, campaign performance, and qualitative sales feedback to decide what to scale, fix, or stop
- Technical aptitude and curiosity
- Bachelor's degree or equivalent practical experience
- Ability to work in office in Manhattan 5 days per week
Desired Qualifications
- you do not need to come from AI or accounting, but you should be able to learn complex products quickly and market credibly to sophisticated buyers
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