Founding Brand Manager - m/f/d

Own the brand narrative for a zero-to-one category-defining gift card platform. Build and own campaigns end to end across national TV, social, and out-of-home, crafting the storytelling that makes the product feel inevitable. Tell the product story using the Zu-Gut-Schein framing to translate exceptional value into believable messaging. Hold brand consistency across all touchpoints, from verbal to visual, ensuring a country-wide reach with international potential (UK/US). Drive growth by focusing on the channels that move conversions, staying fully data-driven and measuring performance on dashboards. Collaborate directly with the co-founders, operating with autonomy and ownership in a remote-first setup, with a Berlin-based hub. Requires a proven brand-building background (3+ years), strong taste and cultural resonance, experience with creators and influencers, and fluency in German and English. Equity and a meaningful impact on product and shelf presence are part of the package.