Founding Account Executive / Director of Sales (Copy)
$90,000–$125,000 year
RemoteUnited States
Job Summary
Build and execute multi-channel outbound sequences targeting clinical and operational leaders at post-acute facilities while managing paid media campaigns on LinkedIn and Google to drive brand awareness. Design end-to-end integrated marketing campaigns including webinars and content downloads, then optimize the HubSpot and Salesforce automation stacks with lead scoring and routing mechanisms. Partner closely with the Founding Account Executive to align messaging, collateral, and account intelligence with revenue goals, and track demand generation KPIs like MQLs, SQLs, and pipeline velocity to identify bottlenecks. As the first full-time marketing hire, you will own the strategy, execution, and optimization of all demand generation efforts to establish a scalable sales pipeline from the ground up.
Required Qualifications
- 3–5+ years of hands-on experience in demand generation, growth marketing, or marketing operations
- B2B SaaS Marketing Experience
- Proven ability to build and run successful outbound cadences and paid digital advertising campaigns
- Strong hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems (e.g., Salesforce)
- Highly data-driven with a track record of using analytics to inform decision-making, optimize campaigns, and prove ROI
- Comfortable operating in a fast-paced, early-stage environment
- Self-starter who can take ownership of projects from ideation to execution with minimal supervision
Desired Qualifications
- Experience marketing to healthcare providers, post-acute facilities, or health systems
- Understanding of healthcare buyer personas (e.g., CMIOs, VP of Clinical Ops, Intake Directors)
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