Footwear End-User Specialist
On-siteGrand Rapids, Michigan, United States
Job Summary
Drive awareness, trial, and adoption of HexArmor safety footwear by directly engaging end-users across construction, industrial, manufacturing, utility, transportation, and asphalt markets. Conduct product demonstrations, measured wear trials, and educational presentations to influence purchasing decisions among safety professionals, fleet managers, and business leaders. Serve as the primary point of contact for inbound leads, qualify opportunities, and coordinate handoffs with distributors, retailers, and internal sales teams to convert interest into sales. Gather customer feedback and market insights to support product development and commercialization efforts. Fully onsite in Grand Rapids, MI, with 20-30% travel.
Required Qualifications
- Bachelor's degree
- 1-3 years of experience in sales, business development, field marketing, end-user sales, safety products, industrial products, workwear, footwear, or related industries
- Strong relationship-building and communication skills
- Experience conducting presentations, product demonstrations, and customer training
- Ability to engage customers in both field and virtual environments
- Willingness to travel as required – 20%-30%
Desired Qualifications
- Experience working with distributors, retailers, contractors, industrial customers, or safety professionals
- Self-motivated with strong organizational and follow-up skills
- Experience with CRM systems and opportunity management
- Proficiency with Microsoft Office, PowerPoint, Teams, and other sales enablement tools
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