Food & Beverage Marketing Manager
On-siteNashville, Tennessee, United States
Job Summary
Develop and execute social media content marketing plans for each restaurant, including routine posting, menu design, and digital ad placement. Conduct audits of online restaurant information and optimize listings on Yelp, OpenTable, and Google My Business. Create collateral, manage website content, and coordinate photography shoots to enhance brand awareness and online reputation. Maintain a budget across various channels while leveraging influencers and agencies to promote portfolio-wide initiatives. Collaborate with restaurant champions and Corporate Marketing to fulfill promotional needs and support overall revenue growth.
Required Qualifications
- A college degree
- Must have restaurant operations experience
- Knowledge of digital, e-commerce, and marketing principles and practices within the hotel industry or a comparable industry
- Expertise in marketing applications such as Canva, Adobe Creative Suite, and PowerPoint
- Expertise in online reputation management tools
- Expertise in all major social media platforms, including Facebook, Instagram, TikTok, X, and others
Desired Qualifications
- preferably related to marketing or communications if relevant job experience is limited
- Training certificates from HSMAI or other industry related organizations and courses
- Hotel Management/Restaurant/Coursework
- Academic comparable work or related volunteer experience
- Additional experience identifying and working with influencers and coordinating photo shoots
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