FLEX Director, Director, Digital Analytics
On-siteBethesda, Maryland, United States
Job Summary
Lead analytics strategy across the full digital customer journey, developing a connected view of behavior to identify friction points and optimization opportunities. Establish comprehensive understanding of traffic sources and demand drivers, analyzing interplay between acquisition strategies and onsite behavior to improve conversion and downstream value. Serve as a trusted advisor to Digital Product and Strategy teams, shaping roadmap priorities and translating complex inputs into structured recommendations for executive decision-making. Identify high-impact opportunities across traffic acquisition, conversion funnels, and loyalty engagement, defining required analyses to guide hypothesis-led problem solving. Define and scale measurement frameworks spanning acquisition, engagement, and retention KPIs while advancing experimentation capabilities to validate product enhancements. Synthesize complex data into clear narratives that highlight tradeoffs and align stakeholders on where to act.
Required Qualifications
- Bachelor's degree in Business, Analytics, Economics, or related field
- Minimum 8 years of experience in analytics or related roles
Desired Qualifications
- Advanced degree
- 3+ years in management
- Advanced SQL
- Expertise in e-commerce analytics
- Expertise in marketing analytics
- Expertise in customer loyalty analytics
- Expertise in conversion optimization
- Expertise in digital performance measurement
- Strong understanding of booking flows
- Strong understanding of pricing strategies
- Strong understanding of customer purchase behavior
- Strong understanding of membership value
- Familiarity with A/B testing
- Familiarity with multivariate testing
- Familiarity with experimentation frameworks
- Knowledge of web and mobile commerce KPIs
- Knowledge of funnel analysis
- Knowledge of abandonment metrics
- Experience with analytics tools (Adobe Analytics, Google Analytics, etc)
- Experience with data visualization platforms
- Ability to lead and develop high-performing teams
- Ability to lead and develop Senior Manager-level associates
- Excellent communication skills
- Ability to translate complex data into strategic recommendations
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