Fitness Manager

The Personal Training Manager leads the growth and retention of paid Personal Training Services by driving new client acquisition and maximizing retention. Responsibilities include selling directly (approximately 50% of time), coaching and guiding Personal Trainers on selling and service delivery, owning the client journey through the paid programming, and ensuring high-quality programs backed by a scientific rationale. The role requires managing and coaching the delivery of personal training services, communicating company standards, and leading by example with punctuality, dress code, friendliness, and cleanliness. Other duties include staff development (hiring, training, performance reviews), KPI reporting and analysis, and regular collaboration with the General Manager. The position is salaried, requires a minimum of 45 hours per week, and demands knowledge of various Crunch programs (e.g., VFP, dotFit, ABC/Datatrak, Crunch U, Styku), strong sales and leadership capabilities, and certification in one or more recognized personal trainer credentials. The role emphasizes client acquisition, retention, program design, progress tracking, and excellent customer service in a club environment.