Fitness Director

Recruit, hire, train, and develop a team of qualified Personal Trainers while driving department revenue through consultations, promotions, and consistent member outreach. Coach trainers on sales conversations, client service, programming, and member follow-up, ensuring they deliver high-quality programs that support client goals and retention. Manage trainer schedules, floor hours, and non-session hours within approved budgets, address performance issues, and execute monthly marketing initiatives to create new business. Oversee accurate use of club systems and confirm Personal Training services are documented correctly, including assessments, measurements, and progress checks. Communicate business results and action plans to the General Manager, helping reduce attrition by ensuring the Client Journey is followed.