Fitness Director

Recruit, hire, train, and develop a team of qualified Personal Trainers while managing their schedules, floor hours, and non-session hours within approved budgets. Coach trainers on sales conversations, client service, programming, and member follow-up to drive revenue through consultations, promotions, and retention. Ensure trainers deliver high-quality programs that support client goals and retention by addressing performance issues and maintaining current certifications. Oversee accurate documentation of Personal Training services, including assessments, measurements, programming, and progress checks, while executing monthly marketing initiatives to create new business. Communicate business results and action plans to the General Manager, ensuring the team stays aligned with company standards and KPIs in a high-energy environment.