Fitness Director

Lead the Personal Training department by recruiting, hiring, and developing a team of qualified trainers while driving revenue through consultations, promotions, and direct sales. Manage trainer schedules, floor hours, and non-session hours within budget, ensuring staff deliver high-quality programs that support client goals and retention. Coach trainers on sales conversations, client service, and programming through role play and observation, while addressing performance issues and employee relations matters. Oversee accurate documentation of services including assessments, measurements, and progress checks, and execute monthly marketing initiatives to create new business. Maintain current certifications and ensure staff follow company protocols and the Crunch 4 Pillars approach. Communicate business results and action plans to the General Manager, leveraging autonomy to grow the department toward aggressive sales targets.