Fitness Director

Recruit, hire, train, and develop a team of qualified Personal Trainers while managing their schedules and floor hours within approved budgets. Coach staff on sales conversations, client service, programming, and member follow-up to drive revenue through consultations, promotions, and consistent member outreach. Ensure trainers deliver high-quality programs that support client goals and retention by overseeing accurate documentation of assessments, measurements, and progress checks. Address performance issues and employee relations matters, keeping the fitness team engaged and aligned with company standards. Execute monthly marketing initiatives to create new business and communicate business results and action plans to the General Manager. Maintain current certifications and ensure staff follow Time & Labor guidelines and the Crunch 4 Pillars approach.