Finnovate - Lead Offline Marketing
On-site · Mumbai, Maharashtra, India
Job Summary
Offline Marketing Team Lead to plan and drive localized, funnel-based offline marketing initiatives from the Head Office. Lead and mentor branch-level offline marketing coordinators, design annual/quarterly roadmaps, and collaborate with branch leaders to create brand-focused events and knowledge seminars across Top, Mid, and Bottom funnel activities. Build strategic partnerships with associations, hospitals, medical bodies, and local partners; develop repeatable event formats, ensure premium brand experiences aligned with wealth-management positioning, and oversee budgets, ROI, and governance while maintaining compliance. Emphasizes proactive planning, governance, and measurable funnel impact rather than last-mile logistics.
Required Qualifications
- Graduation
- Minimum qualification Graduation
- Experience in pharma/healthcare events (7 years preferred)
- Strong coordination and vendor management skills
- Willingness to travel as per event requirements
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