Field Marketing Specialist (UKI & Nordics)
HybridLondon, England, United Kingdom
Job Summary
Drive regional field marketing strategy and execute end-to-end event programs across the UKI & Nordics, partnering with Field Sales to accelerate pipeline growth. Own physical and virtual event delivery from concept to post-event follow-up, while managing regional budgets and third-party vendors to optimize ROI. Analyze Salesforce data to track campaign performance, identify trends, and translate insights into actionable strategies for Sales and Marketing teams. Pioneer Account-Based Marketing initiatives and experiment with AI tools to scale impact and boost productivity. Challenge standard playbooks with creative, data-driven ideas that align with business priorities. Requires 2–3+ years of field marketing experience, strong Salesforce fluency, and occasional travel.
Required Qualifications
- 2–3+ years in field marketing, event management, or demand generation
- Fluent in English
- Hands-on experience with Salesforce (or similar CRMs)
- A self-starter with a strong bias for action
- High accountability
- Ability to manage multiple fast-moving priorities without losing attention to detail
- A genuine passion for understanding the sales process and helping sales teams succeed
- Familiarity with or a strong interest in learning ABM principles
- Naturally curious about new technology and comfortable experimenting with AI tools to streamline workflows and drive efficiency
- A continuous-learning mindset with a strong desire to develop into a well-rounded modern marketer
Desired Qualifications
- Experience ideally within B2B SaaS/Tech
- Nordic language skills
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