Field Marketing Specialist
On-site · Toronto, Ontario, Canada
Job Summary
Field Marketing Specialist responsible for supporting and scaling third-party events within Salesforce’s field marketing initiatives. Focus on strategic program management and cross-functional coordination, serving as a liaison across internal and external stakeholders, driving pre- and post-event activities, data management, and attendee reporting. Utilize Salesforce and Tableau to track performance, generate data-driven insights, and align with sales for follow-up actions. Develop and evolve event playbooks, pre-event guides, and post-event follow-up materials; manage 10+ stakeholders on initiatives; ensure lead routing and ROI optimization across in-person and virtual events. Strong emphasis on communications, stakeholder engagement, and data-driven decision making to improve processes, scalability, and pipeline conversion. Requirements include 2-4 years of experience in third-party events or related fields, familiarity with marketing tools and CRM systems, and excellent organizational and communication skills. Accommodations and equal opportunity statements included in posting.
Required Qualifications
- 2-4 years professional experience in third party events field or similar (planning and execution of in-person and virtual events)
- Experience in Marketing Operations, Analytics, and/or Business Operations is a plus
- Strong organizational skills with careful attention to detail and ability to manage multiple tasks
- Excellent written and verbal communication skills, with ability to support presentations and draft email templates that align with event themes and drive lead conversion
- Proactive and self-motivated team player who takes ownership of responsibilities and follows through on deliverables
- Experience partnering with Sales and Marketing to design and optimize pre- and post-event campaigns focused on maximizing ROI and pipeline conversion
- Familiarity with Slack, Google Suite, Splashthat
- Experience or familiarity with Salesforce and/or other marketing tools used for campaign management and reporting
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