Field Marketing Specialist - Phoenix, AZ
On-siteHouston, Texas, United States
Job Summary
Develop and execute a regional marketing plan supporting company growth targets while leveraging national programs for maximum regional impact. Manage a team and collaborate with Commercial teams to design sales incentive programs, training materials, and activations for market blitzes and trade events. Coordinate event plans, manage local sponsorship agreements, and oversee marketing budgets to activate investments across the region. Lead communication of initiatives to local sales and distribution teams, serving as the local face of the global brand with a focus on on-site consumer engagement. Requires 5+ years of beverage CPG marketing experience, 50% travel, and ability to lift 15 pounds.
Required Qualifications
- Bachelor's degree in Business, Marketing, or other related field
- At least five (5) years of marketing and sales experience in Beverage CPG industry
- Advanced Microsoft Office Skills; PowerPoint and Excel
- Proficient knowledge of all Social Media platforms
- Travel up to 50%
- Must be able to lift 15 pounds at times
- Must be legally authorized to work in the USA
Desired Qualifications
- Strong communication, planning, and project management skills
- Strong understanding and knowledge of local market geography
- Ability to create and execute a comprehensive marketing plan
- Strong negotiation and vendor management skills
- Highly collaborative personality, always in search of the best solutions to create win-win situations
- Self-starter but able to take direction, ability to work both independently and as a team player
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