Field Marketing Specialist - New Haven, CT
HybridNorth Haven, Connecticut, United States
Job Summary
Conduct strategic marketing and brand support for local real estate agents by identifying priorities, consulting on personal strategies, and creating digital marketing plans using social media and paid advertising. Perform annual reviews of agents' digital scorecards to measure online presence and provide issue resolution or one-on-one assistance. Prepare monthly calendars for educational workshops, present at regional meetings, and assist with onboarding newly affiliated agents while managing local recruiting campaigns. Submit competitive intelligence samples and monitor quality issues related to Fair Housing language and MLS standards. Work from home one or two days weekly with local travel to multiple offices, reporting regularly to the Field Marketing Manager on regional initiatives and challenges.
Required Qualifications
- 2-years' experience in marketing, creative agency, or communications
- Strong understanding of Microsoft Office (Word, Outlook, PowerPoint, etc.)
- Basic understanding of paid social media campaign development
- Strong presentation, writing and public-speaking skills
- Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure
Desired Qualifications
- Prior real estate industry experience
- field marketing
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