Field Marketing Specialist, Key & Strategic Accounts
$150,000–$200,000 year
HybridBellevue, Washington, United States
Job Summary
Support field marketing events, executive dinners, and targeted ABM campaigns by coordinating logistics, managing vendor relations, and overseeing asset deployment. Optimize multi-channel nurture sequences and customer journeys through direct collaboration with Marketing Operations to improve account engagement. Serve as the primary point of contact for troubleshooting data discrepancies in Salesforce and Tableau while maintaining accurate reporting integrity. Build and refine operational mechanisms, playbooks, and automated workflows using Generative AI to streamline daily execution and eliminate administrative friction. Lead field sales communication efforts by delivering weekly strategic newsletters and campaign alerts that position marketing as actionable pipeline levers. Collaborate closely with Regional Marketing Managers, Sales, and Product teams to align on target account priorities and drive shared revenue outcomes.
Required Qualifications
- 2+ years of professional B2B tech marketing experience
- Bachelor's Degree
- Ability to travel within the region for key meetings and event execution as required (approx. 10–20%)
Desired Qualifications
- field marketing, demand generation, or account-based marketing
- Marketing, Communications, or Business
- Experience with marketing and sales technology, including CRM (Salesforce) and Marketing Automation platforms (e.g., Marketo, Eloqua)
- Familiarity with ABM platforms and modern tools (e.g., 6sense, Demandbase)
- event management software (e.g., Splash, Zoom)
- project management applications (e.g., Asana)
- Familiarity with Generative AI tools (e.g., Gemini, Claude)
- Strong analytical abilities with a passion for working with data, analyzing outcomes, and scoping out key insights to establish continuous optimization
- Exceptional written, verbal, and presentation communication skills with a keen attention to detail
- Self-starter mindset who excels at multitasking, thrives in a fast-paced environment, and demonstrates a positive, team-first growth mindset
- Ability to work independently with occasional support, while maintaining high collaboration across teams
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.