Field Marketing Specialist
$60,000–$65,000 year
On-siteAtlanta, Georgia, United States or Tampa, Florida, United States
Job Summary
Conduct intake consultations with sales and business stakeholders to identify messaging, audiences, and deliverables for regional sales-sponsored and business-sponsored events. Manage the complete event lifecycle from planning and stakeholder status reviews through post-event reporting and lead follow-up, ensuring programs align with business objectives and support pipeline growth. Coordinate Salesforce campaigns, registration pages, and onsite logistics while tracking attendee engagement and campaign performance. Lead management of multiple events across the assigned region, resolving risks proactively and maintaining detailed project documentation.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- Two to five years of experience in event marketing, field marketing, demand generation, or marketing operations
- Experience managing events from planning through post-event reporting
- Experience working with sales organizations and business stakeholders
- Strong project management and communication skills
- Ability to travel up to 25 percent
Desired Qualifications
- Experience in B2B professional services, legal services, or technology organizations
- Experience with onsite, webinars, and virtual events
- Experience supporting regional sales programs and account-based marketing
- Salesforce Pardot or other marketing automation platforms
- Highspot
- Monday.com
- Microsoft Office suite
- Webinar platforms
- Event registration tools
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