Field Marketing Senior Lead - South Asia Virtual Events

Own and scale the end-to-end Virtual Events and Webinar program across India and ASEAN, including flagship virtual summits and cloud/industry-specific webinar series. Lead strategy and delivery, drive audience generation and multi-channel promotion, and manage end-to-end program execution (agenda design, speaker curation, content localization, logistics). Define KPIs for registrations, attendees, pipeline, lead volume, and ROI; track performance across paid digital and organic channels. Requires deep expertise in virtual event platforms (ON24, Webex, Zoom) and Salesforce Marketing Cloud for email campaigns, audience segmentation, and registration management. Strong project management skills to oversee multiple programs across geographies with tight timelines and the ability to influence senior stakeholders. 12+ years of progressive B2B marketing experience with at least 6+ years in virtual events or demand generation in the enterprise technology sector; SaaS/CRM/cloud industry experience strongly preferred.