Field Marketing Programme Manager, EMEA-DACH
RemoteGermany
Job Summary
Own the DACH regional go-to-market strategy and deliver integrated, multi-channel demand generation campaigns from awareness through pipeline acceleration. Localise global initiatives and content for German-speaking audiences, managing translations and ensuring messaging resonates with regional personas. Drive pipeline growth and revenue contribution by acting as the in-region marketing authority for sales leadership and senior stakeholders. Lead end-to-end execution of DACH events, including RelFest London, while managing third-party sponsor relationships to maximize regional awareness. Set, track, and report on commercial KPIs to optimize program performance and ROI. Based in Germany, this hybrid role requires 7+ years of senior field marketing experience within the legal technology sector.
Required Qualifications
- 7+ years' professional experience in marketing, with a track record of owning commercial outcomes in a senior field marketing or demand generation role
- Breadth of experience across events, field marketing, demand generation, content marketing, digital marketing, and partner marketing — with the strategic vision to bring these disciplines together into a coherent regional plan
- Proven ability to engage, influence, and leverage resources cross-functionally, including at senior leadership level
- Strong analytical mindset with excellent attention to detail; able to communicate complex data and insights clearly to both technical and non-technical audiences
- A commercially minded marketing professional with the gravitas and credibility to advise, challenge, and influence at leadership level
- Demonstrated ability to act as an in-region marketing consultant — translating business priorities into marketing strategy and providing trusted counsel to senior stakeholders
- Demonstrable programme management skills, with the ability to prioritise effectively, manage competing workstreams, and maintain rigour in a fast-paced environment
- Confident working across all levels of a business — from field sales to the CMO — and managing complex, senior stakeholder relationships in a fast-paced, matrixed environment
- Background in B2B enterprise software marketing within the DACH region
- Bachelor's degree (or equivalent) in marketing or a related field
- 7 years' professional experience in marketing or a related field, with demonstrable seniority
Desired Qualifications
- Familiarity with legal technology is highly desirable
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