Field Marketing Manager, US West & Canada (P4)
On-siteSan Jose, California, United States
Job Summary
Develop and execute an integrated field marketing strategy to drive security-led demand generation, brand awareness, and pipeline growth across the US West Coast and Canada. Partner with regional Sales, BDR, Channel, and Customer Success teams to coordinate account-based marketing programs, field events, trade shows, and executive engagements. Lead joint initiatives with GSIs, VARs, and strategic alliances while managing MDF budgets and optimizing campaign performance based on data-driven insights. Showcase the combined value proposition of Securiti AI and Veeam to strengthen strategic positioning and support regional growth targets.
Required Qualifications
- 8+ years of experience in B2B field marketing, demand generation, and/or partner marketing within SaaS enterprise technology, cloud, cybersecurity, and/or data management
- Demonstrated experience developing and executing integrated field marketing programs across the US West Coast and/or Canada with budget ownership
- Proven success driving demand generation and measurable pipeline growth
- Excellent stakeholder management skills, including experience partnering with senior Sales leadership and cross-functional teams
- Strong strategic, analytic, and problem-solving skills - with the ability to interpret, report, and present marketing, funnel, and pipeline data to drive business decisions
- Excellent project management, organizational, and communication skills
- Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools
- Travel required (30–35%), primarily domestic with occasional international travel
Desired Qualifications
- Experience with customer advocacy programs is a plus
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