Field Marketing Manager
On-siteYavatmāl, Maharashtra, India
Job Summary
Lead deployment of Divisional Crop Campaign strategy in the assigned business market area, driving the Campaign Management Process from planning through execution to review. Manage NPI pre-launch activities including demos and showcases to build confidence with growers and channel partners, while deploying touchpoint strategies to maximize A&P and MDO budget ROI. Monitor market intelligence, share customer insights with divisional leadership, and ensure judicious use of campaign tools to fulfill job delivery in the marketplace. Support strong business contribution and profitable growth through high-visibility campaigns and retailer reach initiatives, coordinating with team members to execute excellence in grower-facing and channel-facing activities.
Required Qualifications
- Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
- Understanding of Agri and Rural Marketing concepts and methods
- Understanding of grower/retailer behaviours
- Understanding of the digital systems required to implement the Campaign initiatives
- Understanding of the xl/other tools to help in analysis
- Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives
- Proven track record in in Sales, Sales & Marketing Management (minimum 3-4 years)
- Experience of managing the Campaigns & BTL touchpoints, launch of NPIs with Retailers /growers
- Proven influencing skills
- Proven track record in being a good team player and team management skills
- Strong ability to understand customer needs, structure and business drivers
- Coordination with TMs & BM & other Sales team members within a particular division
- Influencing capability at Divisional level
- Handling pressure of multiple stakeholders
- Right attitude & go getter approach
- Proactive approach
- Critical leadership capabilities
- Sets ambitious strategic goals
- Communicates with impact
- Leads change and holds ambiguity
- Builds a culture of innovation
- Focuses on customers
- Manages for performance
- Develops people, organization and self
- Collaborates across boundaries
Desired Qualifications
- Once a year Full body check
- Competitive insurance scheme
- Employee assistance program – to take care of your and your loved ones mental health
- Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves
- Education assistance – for your career growth
- People first culture translated into 'Most Preferred place to work 2022-23 by Times group'
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