Field Marketing Manager
Hybrid · Utrecht, Utrecht, The Netherlands
Job Summary
Field Marketing Manager responsible for owning regional go-to-market across Europe, driving demand through integrated campaigns and field events, and ensuring all touchpoints are tied to measurable business outcomes. Own end-to-end field program execution (trade shows, executive roundtables, webinars, partner co-marketing), manage pipeline attribution and ROI using HubSpot, Dreamdata, and AI-assisted workflows, and collaborate with Sales, Partnerships, and Customer Success. Lead a regional, multi-channel marketing motion, translate global themes into regional programs, and oversee budget with an ROI-first mindset. Requires experience in field marketing/demand generation in B2B SaaS, strong stakeholder management, and a track record of driving pipeline and revenue.
Required Qualifications
- 5+ years in Marketing, with at least 3+ years specifically in Field Marketing or Demand Generation within B2B SaaS
- Experience running co-marketing programs and navigating partner relationships commercially
- Track record of owning pipeline targets, not just activities
- Strong communication and stakeholder management skills
- Fluency with a modern marketing tech stack: HubSpot, attribution tools
- Owner Mindset: you build the manual while running the plays
- Proactive, metric-driven, process-oriented, collaborative, and a continuous learner
- A high-growth operating environment experience ($10m to $50m ARR) and willingness to do the work yourself
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