Field Marketing Manager
$125,000–$170,000 year
On-siteNew York City, New York, United States or San Francisco, California, United States
Job Summary
Plan and run field marketing experiences like regional dinners, hackathons, and happy hours that connect to active opportunities and target accounts. Support account-based marketing programs across channels including direct mail, events, digital, gifting, and content. Own end-to-end logistics for field events, managing venues, vendors, invites, registration, on-site coordination, and follow-up. Partner with Sales to align territory priorities and ensure every program ties back to pipeline. Track program impact metrics such as account engagement, attendance, pilots started, and pipeline influenced. Bring new tactics to the table to test and push boundaries. This role requires roughly 25% travel, up to 50% seasonally, and 1-2 years of experience in field or ABM marketing.
Required Qualifications
- 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count)
- Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar)
- Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball
- Comfort with data: you can pull basic reports, read metrics, and use them to make decisions
- A collaborative style that earns trust with Sales and marketing teammates quickly
- Comfortable moving fast, experimenting, and adjusting in real time
- A creative thinker who can turn a rough goal into a concrete plan and follow through on execution
- Comfortable with roughly 25% travel, up to 50% seasonally
Desired Qualifications
- Exposure to marketing toward IT, Engineering, or Security audiences
- Experience supporting events or campaigns in a B2B or startup environment
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.