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Human Resource Dimensions3 weeks ago

Field Marketing Manager

Hybrid · Newark, New Jersey, United States

Type
Full Time
Level
Senior Level
Education
Bachelors Degree
Company size
Unknown

Job Summary

Field Marketing Manager responsible for local marketing strategy across a regional portfolio of franchise schools. Build and execute annual plans with Franchise Owners, allocate local marketing investments across digital channels, social media, events, local advertising, PR, referrals, and grassroots outreach, and ensure brand compliance. Deliver campaign toolkits and educational resources; review and approve plans; monitor spend pacing; maintain documentation and compliance. Cultivate strong relationships with Franchise Owners, conduct regular touchpoints and in-market visits, and collaborate with the Franchise Business Consultant to improve school performance. Requires 8+ years of marketing experience in local/field marketing, franchising, or multi-location environments, with strong digital channels (paid search, paid social, local SEO, Google Business Profile, social strategy). Travel up to 30% within the region. Bachelor’s degree required. Full-time role with opportunities including commission/bonuses, tuition reimbursement, health/dental/vision insurance, 401k, life insurance, and EAP.

Required Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
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Human Resource Dimensions

Field Marketing Manager

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