Field Marketing Manager

You’ll own how Fable shows up in person. You’ll turn events into pipeline, keep Sales and Channel in lockstep, and make sure every dinner, booth, and roadshow earns its place on the calendar. You’ll bring structure to the logistics, creativity to the experience, and rigor to the results. You’ll lead execution, but you won’t do it on an island: you’ll work shoulder to shoulder with the rest of marketing, trading ideas and pulling in help when a program calls for it. EVENTS - Own regional sponsored events end to end: identify the right conferences and sponsorships, then plan and execute Fable’s presence (booth, speaking, staffing, lead capture) - Run Fable-led events, including dinners, happy hours, roadshows, and executive roundtables, from concept through on-site execution - Manage vendors, venues, logistics, swag, and assets, and negotiate the contracts behind them - Coordinate with Channel Account Managers on channel marketing events - Bring channel partners into regional Fable events where it amplifies impact - Contribute to the execution of nationwide conferences FIELD CAMPAIGNS AND SALES ALIGNMENT - Coordinate field campaigns with Sales, including direct mail, tech-partner collaborations, and targeted account-based plays - Partner with regional sales leaders on target accounts, invite strategy, and run-of-show - Own a unified regional event and campaign calendar aligned to pipeline goals MARKETING COLLABORATION AND INTEGRATED CAMPAIGNS - Collaborate closely with the broader marketing team to ideate on field marketing strategy; you’ll lead the execution, but you’re never alone, and you can pull in teammates when a program calls for it - Plug field marketing into broader campaign pushes, bringing the field perspective to integrated campaigns so the in-person motion reinforces the bigger play - Offer input early in campaign creation so field tactics are built in from the start, not bolted on at the end FOLLOW-UP AND PIPELINE - Drive event follow-up: arm sales reps and SDRs with guidance, sequences, talking points, and assets, and stay hands-on to make sure leads convert - Carry a regional sourced-and-influenced pipeline target so field marketing is measured on revenue, not activity MEASUREMENT AND BUDGET - Define clear success metrics for every program, report on performance, and adjust strategy based on the results - Partner with marketing ops on lead capture, routing, and event-to-pipeline attribution in HubSpot - Plan, manage, and track field marketing expenses EXPERIENCE AND SKILLS - Experience at early stage startups working in a fast-paced environment - Proven track record of owning events and programs end-to-end - Familiarity with HubSpot for tracking leads and attribution - Takes a first-principles approach to leveraging AI to automate repetitive tasks or improve efficiency