Field Marketing Manager, DACH

Job Summary

Required Qualifications

• •Experience in B2B field marketing or demand generation
• •Experience at a SaaS or analytics-adjacent company
• •Native-level German
• •Strong professional English
• •A proven track record running events, both in-person and virtual
• •Comfort working with ambiguity
• •Collaborative instincts
• •Organized instincts
• •Ability to stay closely connected to the market and the DACH commercial team
• •Based in London
• •Familiarity with CRM and marketing automation tools
• •Comfortable in a dashboard
• •Ability to form a point of view on what the numbers mean
• •Ability to write compelling copy
• •Ability to brief agencies
• •Ability to work in both languages without a second pass
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with central marketing operations
• •Ability to track campaign setup
• •Ability to track lead routing
• •Ability to track ROI
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to plan quarterly and annual programs
• •Ability to plan proactively
• •Ability to manage external agencies
• •Ability to negotiate contracts
• •Ability to hold vendors accountable to quality and budget
• •Ability to track event ROI
• •Ability to use data to improve future programming
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to ensure an accurate and relevant positioning approach
• •Ability to run events
• •Ability to support multi-channel campaigns
• •Ability to make sure DACH buyers hear from us in a way that feels native
• •Ability to build the infrastructure to advertise and nurture this market in German at scale
• •Ability to work closely with cross-functional and cross-regional partners
• •Ability to work alongside the DACH commercial team
• •Ability to share campaign briefs
• •Ability to align on upcoming programs
• •Ability to make sure marketing activity converts into pipeline
• •Ability to partner closely with marketing operations
• •Ability to ensure seamless execution and representation
• •Ability to partner with revenue marketing
• •Ability to help extend that capability into German over time
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance
• •Ability to report on program effectiveness
• •Ability to develop a working knowledge of the DACH digital analytics landscape
• •Ability to bring structured market feedback to the broader EMEA marketing team
• •Ability to identify DACH-specific engagement moments
• •Ability to plan and execute in-person and virtual events for the DACH market
• •Ability to own the full event lifecycle
• •Ability to own the DACH events calendar end-to-end
• •Ability to manage external agencies, vendors and production partners
• •Ability to track event ROI and pipeline contribution
• •Ability to localize marketing content across formats
• •Ability to maintain consistency of tone and positioning across all DACH-facing materials
• •Ability to partner with revenue marketing over time to extend localisation into paid advertising channels
• •Ability to act as the quality gate for all DACH-facing marketing materials
• •Ability to own the regional marketing budget
• •Ability to manage vendor POs
• •Ability to track spend against plan
• •Ability to reconcile event costs
• •Ability to collaborate with the central marketing operations function
• •Ability to report on regional pipeline contribution
• •Ability to report on campaign performance