Field Marketing Manager
$75,000–$175,000 year
On-site · Nashville, Tennessee, United States
Job Summary
Field Marketing Manager at Appian responsible for developing, managing, and executing integrated marketing plans to support go-to-market efforts in the Public Sector. Lead end-to-end planning and execution of a portfolio of Public Sector events (major industry trade shows, regional seminars, executive roundtables), partner with Public Sector Field Sales to drive lead generation and account expansion, execute ABM tactics aligned to target accounts, enable regional sales with marketing content, manage budgets and ROI tracking, oversee lead management and handoffs to sales, analyze campaign performance, and travel 25-30% to deliver events and programs.
Required Qualifications
- Bachelor’s Degree
- 3+ years of field marketing or events experience at a B2G or B2B enterprise software company
- Experience managing large and regional event logistics, strategy, and execution
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