Field Marketing Leader (EMEA)
On-site · Munich, Bavaria, Germany or Bracknell, England, United Kingdom
Job Summary
Lead demand generation programmes across EMEA to build awareness, engage target accounts, and contribute to the sales pipeline. Plan and deliver targeted marketing initiatives, including events (in-person and virtual), webinars, nurture campaigns, digital advertising, and social media. Develop approaches to engage audiences from end users to senior decision-makers. Support lead engagement through relevant content, events, and multi-channel campaigns. Monitor how leads are managed and followed up across the region, ensuring effective collaboration with sales teams. Manage the regional marketing budget and prioritise investment based on impact. Measure, analyse, and report on programme performance, using insights to continuously improve results. Translate regional insights and sales priorities into marketing programmes that drive measurable pipeline. Travel: up to approximately 35% for regional events and initiatives.
Required Qualifications
- Demonstrated experience in marketing, demand generation, or marketing communications
- Experience leading people, projects, or cross-functional initiatives
- Experience working closely with sales teams to generate pipeline or revenue impact
- Strong analytical skills, with the ability to measure performance and optimise programmes
- Experience managing or contributing to a marketing budget
- Ability to balance strategic planning with hands-on execution
- Experience building or scaling programmes, including working in ambiguous or evolving environments
- Experience marketing to technical and/or executive audiences in a B2B environment
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