Field Marketing and ABM Manager
On-siteRaleigh, North Carolina, United States
Job Summary
Own and manage account-based marketing strategies and comprehensive campaigns to build pipeline and engage top targets throughout the buying journey. Create and execute a strategic marketing plan ensuring messaging consistency to drive revenue growth. Partner with sales leadership and reps to monitor lead follow-up, define top targets, and implement ABM tactics including multi-channel nurture programs, content marketing, and direct mail. Closely monitor the ABM dashboard for insights to optimize outreach efforts and adjust course based on changing conditions. Attend customer and prospect meetings to stay informed on market conditions and buyer personas. Work hand in hand with integrated marketing and cross-functional teams to align on ideal customer profiles and campaign success.
Required Qualifications
- Bachelor's degree
- At least four years experience in a similar marketing role for a fast-growing B2B technology company
- Deep knowledge of the marketing funnel
- Experience running multi-channel marketing programs (advertising, email, events, direct mail)
- Content marketing experience
- Social media experience
- Comfortable working with a lot of different marketing tools/software
- Marketing automation experience
- Microsoft Powerpoint
- Microsoft Word
- Microsoft Excel
Desired Qualifications
- Ideally software
- Marketo experience
- Salesforce experience
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