Field & ABM Marketing Manager
$31,200–$31,200 year
HybridAtlanta, Georgia, United States
Job Summary
Own the conference motion end-to-end across defense-bar, carrier, and industry events, managing pre-event targeting, on-site coordination, and follow-up to convert meetings into pipeline. Build partnerships with legal networks and associations for sponsorships, speaking slots, and member programming. Execute account-based programs against named ICP firms and target carriers, orchestrating multi-touch plays including direct mail, targeted paid, and sales touches. Keep the outbound engine fed by building and enriching target lists, writing sequences, and producing enablement assets. Partner daily with the Sales team to ensure outreach lands, reporting on sourced pipeline, meetings booked, and cost per opportunity.
Required Qualifications
- 6–10 years in B2B marketing with deep field/event and ABM experience
- Experience owning conferences, association partnerships, and account programs
- Ability to build relationships with networks and associations and turn them into repeatable pipeline channels
- Ability to think in named accounts and run events like pipeline engines
- Ability to run on numbers: sourced pipeline, meetings booked, cost per opportunity
- Ability to partner closely with sales and make their outreach land
- Proficiency with GTM tooling (Clay, Apollo, HubSpot/Attio)
- Ability to work fluently with AI as a daily operating mode
- Low-ego, organized, and fast mindset
- Ability to travel regularly for US conferences and attend several events per year
Desired Qualifications
- Legaltech, insurtech, or regulated-industry exposure
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