FBS - Marketing Consultant II
RemoteUnited States or Mexico
Job Summary
Analyze affiliate partner performance to identify efficiency opportunities across traffic sources and lines of business. Validate results, monitor for anomalies or fraud, and ensure compliance with program standards. Support campaign optimization through data analysis, A/B testing, and content creation for newsletters and digital assets. Manage timelines for marketing initiatives while coordinating with cross-functional teams to improve tracking and reporting. Leverage analytics and AI-driven insights to refine strategies and enhance marketing performance. Partner with stakeholders in sales, legal, product, and external publishers to execute test-and-learn strategies. Join the Affiliate Marketing Team at Farmers Insurance to drive scalable customer acquisition through strategic partnerships.
Required Qualifications
- 3–5 years of experience in Digital Marketing, Affiliate Marketing, or Performance Marketing
- Bachelor's degree
- Microsoft Excel (Intermediate)
- Power BI (Entry Level)
- Experience leveraging data and analytics to drive marketing decisions
- Strong analytical mindset with the ability to interpret data and translate insights into actionable recommendations
- Detail-oriented, with a focus on accuracy, compliance, and performance validation
- Strong communication and stakeholder management skills
- Experience with performance-based marketing models (e.g., pay-per-lead, affiliate programs)
- Exposure to campaign testing (A/B testing) and optimization strategies
Desired Qualifications
- Experience working with agency partners, publishers, or third-party marketing platforms is a plus
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