Fayetteville Sales Account Executive
$60,000–$100,000 year
On-site · Raleigh, North Carolina, United States or Fayetteville, North Carolina, United States
Job Summary
The Sales Account Executive at CBS 17 will develop custom advertising strategies for local and regional businesses through a robust multimedia portfolio. Responsibilities include prospecting new business, building relationships with clients and agencies, performing data analysis to ensure campaign success, delivering sales presentations, and developing integrated marketing campaigns that utilize various media platforms. The role requires a Bachelor's degree and a minimum of one year of sales experience, preferably in media, along with knowledge of digital advertising platforms.
Required Qualifications
- Minimum one year’s experience in sales, preferably in the media field
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
- Proven success in media, marketing, or B2B sales
- Knowledge of digital advertising platforms (e.g., OTT, programmatic, SEO/SEM, etc.)
Desired Qualifications
- Experience achieving long-range objectives and implementing strategies
- Proficient in Microsoft Office
- CRM experience (e.g., Salesforce) is a plus
Additional Requirements
- Valid NC driver’s license and reliable transportation
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