Fashion Marketing Account Director
RemoteUnited States
Job Summary
Own a portfolio of 4–6 fashion and apparel accounts, diagnosing growth constraints in customer acquisition efficiency, retention, or creative targeting to build and execute roadmaps. Employ AI technologies and Power Digital's Nova ecosystem to optimize business processes, while running quarterly Power Circuit reviews to analyze creative performance and cohort retention trends. Coordinate paid search, social, influencer, SEO, and creative teams to align strategy with business outcomes, consult on retention mechanics, and lead renewals to grow MRR. Manage multi-threaded client relationships, coach analysts, and maintain 100% compliance with daily technology cadence. Requires 6+ years in fashion marketing and fluency in the influencer ecosystem.
Required Qualifications
- 6+ years in fashion or apparel marketing, agency or brand side
- Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
- Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
- Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
- Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
- Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
- Track record of retaining and growing accounts
- Power Circuit Certification (annual)
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