Fashion Marketing Account Director
RemoteHonduras, Región del Biobío, Republic of Chile
Job Summary
Own a portfolio of 4–6 fashion and apparel accounts by diagnosing growth constraints in customer acquisition, retention, or creative targeting, then building and executing roadmaps to expand MRR and reduce churn. Run quarterly Power Circuit reviews to analyze cohort retention and creative performance, while leveraging the Nova ecosystem and proprietary Iris and Pulse tools to optimize business processes and media strategy. Coordinate paid search, social, influencer, and SEO teams to align creative and targeting, and consult on retention mechanics like repeat purchase rates and loyalty programs. Manage renewals and lead expansion pipeline generation, coaching analysts and specialists on direct feedback. Maintain daily compliance with diagnostic systems and build multi-threaded client relationships to mitigate single points of failure.
Required Qualifications
- 6+ years in fashion or apparel marketing, agency or brand side
- Understands how creative strategy and media strategy interact — has an opinion on which comes first and why
- Fluent in the influencer and UGC ecosystem: knows how to brief, evaluate, and scale it without losing brand control
- Comfortable with DTC-first brands and understands the economics: CAC, LTV, repeat rate, margin by channel
- Experience with Meta-heavy media mixes and the measurement challenges that come with them — incrementality testing, creative fatigue, audience saturation
- Has worked with brands that move seasonally and knows how to build a strategy that accounts for it
- Track record of retaining and growing accounts
- Power Circuit Certification (annual)
Hiring someone like this?
Get your role in front of qualified candidates on Sorce.