Fall 2021 Marketing Intern-Gerber Life (White Plains, NY)
$31,200–$31,200 year
On-siteWhite Plains, New York, United States
Job Summary
Support marketing campaign planning and execution by reviewing copy for organic social media, website, and blog articles. Conduct market research for new social platforms like Snapchat and TikTok, as well as online chat channels. Organize outreach campaigns for email blasts to initiate product reviews and assist in user acceptance testing for written, video, and image content. Participate in brainstorming sessions and measure results of marketing initiatives. Review product funnel analytics via Google Analytics to optimize the purchase funnel. Complete formal and informal training while reporting on campaign performance.
Required Qualifications
- Currently working towards a bachelor's degree in business, marketing/digital marketing, Data Science, STEM, liberal arts, rising junior or rising senior class level.
- Successful completion of introductory course(s), project(s), or internship(s) in marketing, business, or equivalent.
- Applied understanding of basic marketing principles.
- Familiarity with major social media platforms (Facebook, Instagram/Instagram Stories, Twitter, TikTok, YouTube, etc.).
- Excellent written and verbal communication skills.
- Creative problem-solving skills.
- Self-starter with ability to work independently, and within a team.
- Comfortable with multitasking in a deadline-driven environment.
- Advanced Excel skills.
- Basic understanding of SEO techniques and other digital media best practices.
Desired Qualifications
- Basic photography, image and video editing, and graphic design skills a plus.
- HTML, SQL, R, Tableau, and other database and statistical analysis software knowledge a plus.
- Knowledge of CRM software (such as Salesforce or HubSpot) a plus.
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