Experienced Innovation Manager, NRT
On-site · Shanghai, Shanghai, China
Job Summary
Experience Innovation Manager leading即时零售/O2O channel development and trend analysis for医药. Responsible for consumer shopping behavior analysis, leveraging digital marketing tools (including AI, Social, DSP), and exploring channels that best integrate O2O. Collaborates with CBIA, SMD, Marketing, Channel Marketing to unlock Omni-channel audience opportunities and build a combined marketing data bank. Supports ongoing optimization of channel strategies and growth in O2O by developing and deploying cross-platform audience assets and marketing data resources.
Required Qualifications
- 本科或以上学历
- 七年以上市场及数字化营销领域经验
- 了解数字化营销、品牌营销、消费者行为研究
- 英文可作为工作语言
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