Expansion & Retail Growth Marketing Manager-Lead
$111,000–$139,000 year
HybridAlbuquerque, New Mexico, United States
Job Summary
Own and lead marketing strategy for Sunward's geographic expansion, branch openings, and priority retail markets. Translate organizational plans and market intelligence into actionable strategies, defining research questions and guiding demographic and behavioral analyses to support market-entry decisions. Develop coordinated pre-opening, opening, and post-opening marketing plans, aligning timelines with Facilities and Retail milestones while drafting positioning statements, creative briefs, and channel-specific content. Partner with cross-functional teams to recommend channel mixes, monitor performance metrics, and conduct post-launch reviews to refine audiences and messaging. Maintain market-entry roadmaps and continuously improve a repeatable playbook for future growth initiatives. Prepare recurring updates for leadership on expansion activity and emerging insights.
Required Qualifications
- Minimum of 6+ years of progressive experience in marketing strategy, brand marketing, retail or market-entry marketing, or a related field
- demonstrated ownership of complex, cross-functional marketing initiatives
- Demonstrated experience developing and leading marketing strategy for new-market entry, retail expansion, branch openings or similarly complex growth initiatives
- Demonstrated experience partnering with research and analytics functions to translate demographic, geographic, competitive and member data into audience, positioning and channel strategy
- Bachelor's degree in marketing, communications, business administration or a related field
- relevant work experience equivalent to a bachelor's degree
- Deep knowledge of marketing strategy development, including audience segmentation, positioning, messaging and channel planning
- Working knowledge of market research methods (demographic, geographic, traffic, behavioral, competitive and member analyses) and how to apply them to marketing decisions
- Knowledge of retail and branch operations sufficient to align marketing timelines with construction, staffing and market-readiness milestones
- Knowledge of integrated marketing channels, including paid digital media, search, social media, outdoor advertising, direct marketing, public relations, sponsorships, events and community engagement
- Working knowledge of Sunward's products, brand and member value proposition, and how expansion marketing supports the member and community experience
- Familiarity with marketing performance measurement, including awareness, acquisition, campaign response and marketing-efficiency metrics
- Applies strategic, enterprise-level thinking to translate ambiguous business objectives into clear, actionable marketing strategy
- Strong analytical and critical-thinking skills; interprets market research and performance data to guide strategic recommendations
- Exercises sound, independent judgment and a high degree of autonomy in complex or ambiguous situations
- Strong written and verbal communication skills
- Skilled at influencing and aligning cross-functional partners and senior stakeholders without direct authority
- Strong project and roadmap management skills
- Ability to occasionally lift or move materials up to 10–15 pounds
- Some travel required to branch locations and priority markets, including for branch-opening events
- ability to travel occasionally, including overnight, as needed
- may require schedule flexibility around branch openings, launches or events
Desired Qualifications
- Experience in financial services, banking or credit union marketing
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