Expansion and Brick & Mortar Channel Director (Saudi Arabia)
HybridDubai, Dubai, United Arab Emirates
Job Summary
Lead the cross-functional program to secure operating approvals, establish a legal entity, and set up a sales office in Riyadh within agreed timelines. Own Brick & Mortar channel performance for KSA, managing annual planning, assortment, promotions, and inventory health alongside key metrics like Consumer Sales, Net Revenue, and EBIT. Co-develop the mid-to-long-term go-to-market and annual Integrated Commercial Plan for MEA with a focus on Saudi Arabia. Serve as a key member of the MEA BU Leadership Team, shaping long-term growth plans and building a future team as the office scales. Manage senior external stakeholders including government authorities and customer leaders while representing the LEGO brand. This role offers a springboard to the Country Manager position once the office is established.
Required Qualifications
- Proven track record in commercial leadership across strategy, channel, or market development
- P&L ownership for a key account, channel, or market
- Experience operating in Saudi Arabia and/or the GCC
- Strong grasp of local business practices and stakeholder landscape
- Fluent in English
- Ability to simplify complexity
- Strong analytical and financial skills
- Ability to build robust business cases and plans with clear targets and accountabilities
Desired Qualifications
- Arabic is an advantage
- High learning agility, resilience, and comfort with ambiguity
- Thrives in emerging markets
- Strategic and critical thinker who challenges the status quo and turns ideas into executable plans
- Operational excellence and continuous improvement mindset
- Deep knowledge of commercial processes
- Ability to zoom out to set direction and zoom in to drive action
- Strong collaborator and influencer
- Builds trusted networks internally and externally
- Building, developing and leading teams
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