EXECUTIVE, MARKETING

Executive, Marketing responsible for leading business growth strategies, partnerships, market research, digital marketing, stakeholder engagement, and revenue generation for KPJ Healthcare Berhad's regional hospital network. Responsibilities include developing and executing growth plans to achieve revenue targets, identifying new opportunities and partnerships, conducting competitor analysis and market research, executing integrated marketing campaigns across digital and traditional channels, strengthening corporate branding, enhancing SEO, social media, and paid advertising, building strong relationships with corporate clients and insurers, negotiating partnerships, monitoring KPIs and pricing strategies, and supporting promotional campaigns and healthcare package offerings. The role also involves market research, competitive analysis, and supporting communication efforts at industry events to uphold the hospital’s reputation across a regional footprint across five countries.