Executive- Mainline Planning
On-siteMumbai, Maharashtra, India
EXPIREDMumbai, Maharashtra, IndiaOn-siteFull TimeEnterprise
Full TimeEnterprise
Job Summary
Own media planning and delivery for key accounts by supervising and designing media plans using TV, radio, and print tools while optimizing ongoing campaigns. Manage day-to-day client interaction, final plan presentations, and performance reviews to drive business goals and brand KPIs. Coordinate between clients and internal teams, proactively providing directions to address client needs, and facilitate team development through on-the-job coaching. Set and meet deadlines for self and others while managing complex projects with multiple stakeholders. Ensure smooth team functioning and timely resolution of conflicts.
Required Qualifications
- 1-4 years' experience in similar field
- Previous experience of working with a digital media agency
- Managed end to end Mainline Media Planning campaigns
- Platform knowledge – TV, Radio, Print
- Good vendor relations
- Should have managed a team of individual multi-functional individuals
- Developing Media Strategy to achieve respective brand's objectives
- Planning, implementing & execution of the campaigns
- Overall account management- suggesting digital innovations, brand & campaign strategy, performance reviews, managing the respective stakeholders
- Manage complex projects with an ability to handle multiple projects at a time
- Set and meet deadlines for self as well as others
- Abreast with industry trends and innovations to drive thought leadership in business
- Media dashboard experience – Adwords, Dv360, Facebook
- Analytically bent with Creative mindset
- Thorough understanding and management of media governance processes and inter department relationships
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