Executive Director, Peer to Peer Marketing
$257,500–$326,167 year
HybridWatertown, Massachusetts, United States
Job Summary
Develop and execute high-impact, compliant peer-to-peer marketing programs for DURAVYU, architecting the national strategy to build clinical conviction among retina specialists. Design scalable P2P programming across live, virtual, and digital formats, including dinner programs, roundtables, and webinar series, while managing the KOL speaker bureau infrastructure. Identify, recruit, train, and engage a national faculty of opinion leaders, ensuring all activities align with brand goals, launch milestones, and sales force priorities. Collaborate closely with Field Marketing, Medical Affairs, and Sales to ensure unified messaging and cross-functional synergy. Report to the VP, Head of Marketing, with a target salary of $257,500–$326,167 USD.
Required Qualifications
- Bachelor's degree
- 12+ years of pharmaceutical or biotechnology peer-to-peer marketing, speaker program management, or HCP engagement experience
- Demonstrated success building and managing speaker bureaus and P2P programs
- Experience with KOL identification, engagement, and faculty development
- Strong compliance knowledge related to speaker programs and HCP interactions
- Experience leading cross-functional teams and managing P2P vendors and agencies
- Knowledge of retina disease space, HCP engagement models, and specialty pharma marketing
- Expertise in P2P program design, execution, and measurement
- Strong project management, communication, and relationship management skills
- Analytical mindset with ability to optimize programs based on data
- Ability to operate in a fast-growing biotechnology environment
Desired Qualifications
- MBA or advanced degree
- Ophthalmology or retinal disease market experience
- Experience with buy-and-bill and physician-administered therapeutics
- Biotechnology launch experience within a pre-commercial or emerging-growth organization
- Digital P2P and virtual engagement program experience
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