Executive Director, Digital Marketing Platforms
$231,900–$365,000 year
HybridNorth Wales, Pennsylvania, United States or Rahway, New Jersey, United States
Job Summary
Define and drive the enterprise product strategy for Digital Marketing Platforms, translating customer and business needs into an integrated roadmap across Customer Experience Orchestration and Digital Channel Operations. Set strategic direction for the evolution of customer engagement profiles, identity resolution, consent management, segmentation, targeting, journey orchestration, and content personalization. Drive cross-functional alignment across business engagement, product management, architecture, engineering, analytics, and data teams to ensure integrated delivery. Lead modernization, consolidation, and integration of the marketing technology ecosystem to reduce fragmentation and enable scalable interoperability across customer data, orchestration, personalization, content, and activation platforms. Monitor the evolution of AI and marketing technology trends to translate emerging capabilities into strategic recommendations for platform and operating model evolution. Partner with senior executives to translate strategic priorities into an executable, scalable roadmap with clear governance and adoption discipline. This senior leadership role within Digital Human Health focuses on modernizing the digital marketing ecosystem to create relevant, compliant, and measurable customer experiences at scale using intelligent products and agentic workflows.
Required Qualifications
- Bachelor's Degree in Science, Technology, Marketing, Information Systems, Business, Data & Analytics, or related field
- 10+ years experience leading enterprise-scale digital, data, marketing technology, or customer engagement product capabilities with measurable business impact
- Deep expertise across digital marketing and customer engagement capabilities, including customer identity, segmentation and targeting, journey orchestration, and digital channel activation
- Experience with enterprise marketing technology ecosystems such as Adobe, Salesforce, and Veeva
- Demonstrated success setting strategy for highly complex, cross-functional capability areas with long-term business, operational, and talent implications
- Strong business and technical acumen across connected commercial platforms, data ecosystems, and customer engagement capabilities
- Experience leading enterprise transformation, operating model redesign, and platform modernization in ambiguous, fast-evolving environments
- Experience aligning senior stakeholders across multiple functions and influencing strategic decisions on roadmap, governance, investment, and platform adoption
- Strong communication and executive presence, with the ability to translate complex concepts into clear strategic decisions for both technical and non-technical leaders
- Valid Driving License
- US and Puerto Rico Residents Only
- Flexible Work Arrangements
- Hybrid
- Travel Requirements
- VISA Sponsorship
- Relocation
Desired Qualifications
- Advanced degree in Marketing, Information Science, Business Administration, Computer Science, Data Science, or related field
- Experience in healthcare, life sciences, or other regulated environments requiring governance, privacy, consent, compliance, and auditability by design
- Experience leading enterprise governance and enablement across multi-product platform environments, including access, roles, administration, and operating model design
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